Image by TexasEagle via Flickr

When you’re selling cars or selling anything for that matter, you want to keep the things that your customers don’t like about you down to a minimum. The more they don’t like, the more they don’t trust. If they don’t trust you they won’t buy from you! So, I’m going to talk a little about unintentional-dis-invitation’s.



Unintentional-dis-invitation, unintentional = didn’t intentionally do, dis-invitation= not inviting. So an unintentional-dis-invitation is unknowingly putting someone off by what you say, the way you say it, or even the way you look.


Some simple rules I see broken everyday that turn off the customer. Salespeople not dressing appropriately, cloths not fitting properly (buttons ready to pop); cloths not ironed well, shoes not shined. You don’t look like a professional. If you don’t look like a professional, how are customers going to perceive you? And perception equals reality in our business.


Then of course there’s, not looking customers in the eye, one terrible mistake is wearing sunglasses while talking to customers. Then there’s crossing your arms during conversation. I could go on but I’m sure you get my point. All of those make it seem as though you’re hiding something even if you’re not. Try and avoid talking to anyone in the dealership as though you’re “Back on the block”.